insights in

  • It’s about <strong>questions</strong>
  • It’s about <strong>answers</strong>
  • It’s about <strong>insights</strong>

Expressions of inquiry that invite a reply.
Crafting and asking the right questions is key to any successful qualitative exercise.

Qualitative research is conducted to better understand perceptions, needs and motivation among identified market segments. It provides valuable input for product development and design, strategic positioning, competitive analysis, advertising campaigns, and the refinement of sales and distribution channel strategies.

judi-lapinsohanQualitative Research Services Include:

  • Research Planning and Design
  • Moderating (in person, online and by phone)
    • Focus Groups
    • Dyads and Triads
    • In-Depth Interviews
    • Ethnographies
  • Project Management
  • Analysis and Reporting