It’s about insights:

Insights

Perception
is
reality.

Insights are the enlightening connections between consumer perceptions and a client’s marketing objectives.

Clients say...

Our clients thought you did a super job and were amazed at how deftly you handled the groups and your ability to get them to talk on a deeper level. I think you took their expectation of what you can learn in a focus group to a new level!

Services

Specific Services Include:

  • Research design and review
  • Moderating (in person and online)
    • Focus Groups
    • Dyads/Triads
    • In-depth Interviews
    • In-depth Phone Interviews
    • Ethnographies
  • Analysis and Reporting
  • Project Setup and Management
    • Screener design and creation
    • Facility handling (setup, rental and recruiting)
    • Discussion Guide Development

Judi works with corporate clients directly, as well as with consulting firms, research firms and advertising agencies. Her facilitation skills and insightful approach allow her clients to really listen to their customers outside the usual limitations of the business world. Many of her clients come back again and again, and she is proud of those long-term relationships.

Judi speaks about part of her philosophy:

“It is very difficult for clients to step away from internal business issues and see their products and services from the consumer’s point of view. My clients also rarely represent their own target group, which makes it all the more important for them to witness and hear the voice of their customers and prospects.”