It’s about answers:

Answers-Image

  • Replies…
  • Responses…
  • Reactions…
  • Statements of fact…
  • Expressions of feelings.

All reflect customer or target group perceptions, but getting beyond the surface and digging out the underlying answers is the true art of the moderator.

Clients say...

Judi is a quick study on the nuances of our product categories, and summarizes customers reactions to our research issues thoroughly and succinctly.

Contact

 

Judi Lapinsohn & Associates

1220 Noyes Street
Evanston, IL 60201