It’s about questions:

Judi-its-about-question

“Expressions of inquiry that invite a reply.”

Crafting and asking the right questions is key to any successful qualitative
exercise.

Clients say...

Qualitative research is an art and Judi is able to draw out respondents and at the same time manage to the overall purpose of the project.

Clients

  • Advertising/Promotion
    • ARC WW
    • Hamilton Partners
    • Leo Burnett/ Giant Step
  • Apparel
    • Bonds Industries Pty Ltd
    • Marc Jacobs International
    • Nic and Zoe
    • Vanity Fair – Lee® Jeans
  • Business Services
    • FedEx Office
    • Franklin Covey
  • Consulting Firms
    • The Cambridge Group
    • Envision
    • LEK Consulting
    • M/A/R/C Research
    • Market Strategies
    • Mission Measurement
    • ORC International
    • Prophet
    • The Studer Group
  • Consumer Goods
    • Alticor
    • Barilla
    • BIC
    • Cover FX Skin Care
    • Huhtamaki – Chinet®
    • Kimberly Clark
    • Playtex
    • Solo Cup Company
    • StriVectin
  • E-Learning
    • Learning Insights
  • Financial Services
    • Allstate
    • Bank of America
    • Citizen’s Bank
    • Discover Financial Services
    • Harris Bank
    • Jackson National
    • Liberty Mutual
    • PULSE Network
    • Thrivent
    • TIAA-Cref
    • UNUM
  • Food & Beverage
    • Ball Park
    • Green Mountain Coffee
    • Hillshire Farm
    • Jimmy Dean
    • Sara Lee
  • Manufacturing
    • Bosch
    • John Deere
    • DuPont
    • International Truck and Engine
    • Kohler
    • U.S. Lubricants
  • Non-Profit
    • Healthcare Financial Management
    • Association (HFMA)
    • Hubbard Street Dance Chicago
    • Minneapolis Institute of Arts
    • Northwestern Kellogg Graduate School of Management
    • UL – Underwriters Laboratories
    • University of Chicago Booth School of Business
  • Pharmaceutical
    • Bayer
    • Bristol-Myers Squib
    • TAP Pharmaceuticals
    • GE Healthcare
    • Central DuPage Hospital
  • Publishing & Media
    • Comcast
    • Lebhar-Friedman
    • NBC Universal
    • New York Times
    • Riverside Publishing (A Houghton Mifflin Company)
    • Time, Inc.
    • Weather.com
  • Retail
    • Ace Hardware
    • Auto Zone
    • Babies “R” Us
    • Barneys New York CO-OP
    • Best Buy
    • Burlington Coat Factory
    • BP
    • Express
    • GNC
    • JC Penney
    • Nordstrom
    • Payless Shoesource
    • Pep Boys Auto
    • Radio Shack
    • Staples
  • Technology
    • ASUS
    • Doodlelab
    • Gateway
    • Great Bridge Software
    • Hewlett Packard
    • IBM
    • Install Shield
    • Microsystems
    • Samsung
    • Sprint
    • SPSS, Inc
    • Zebra Technologies
  • Travel
    • Air China
    • United Airlines